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PRIVACY POLICY

Introduction

At www.beautyassist.shop, we prioritize your privacy as much as you value your beauty. Trust is the foundation of our relationship with customers, and we are committed to transparency in how we handle your personal information. This policy outlines our practices to ensure you feel secure while exploring our curated collection of beauty essentials.

Information We Collect

To provide a seamless shopping experience, we collect both automatic and voluntary data. Technical details like your IP address, device type, and browser version help optimize site performance. When you create an account or checkout, we may request personal details such as your name, email, shipping address, and payment information—all encrypted for safety.

How We Use Your Data

Your information enables us to process orders efficiently, deliver personalized product recommendations (like our best-selling Cherry Glow serums or winter fragrance collections), and respond to customer inquiries. We also analyze aggregated data to enhance our website layout, marketing strategies, and inventory planning—always with your satisfaction in mind.

Cookies and Tracking Technologies

Cookies are tiny helpers that remember your preferences, like items left in your cart or your fondness for bold lipsticks. Functional cookies keep the site running smoothly, while analytical cookies (from tools like Google Analytics) show us which eyeshadow palettes or nail polishes are trending—without identifying individual users. You can manage cookie settings via your browser.

Data Security Measures

We employ industry-standard safeguards: SSL encryption for transactions, regular security audits, and restricted staff access to sensitive data. Payment details are processed through PCI-compliant partners like Stripe or PayPal, ensuring your financial information is never stored on our servers.

Third-Party Sharing

Trusted partners assist in delivering your beauty haul. Shipping carriers receive only necessary delivery details, and marketing platforms (e.g., Meta or Google Ads) get anonymized data for targeted promotions. We vet all third parties for GDPR/CCPA compliance and prohibit data misuse.

User Rights and Contact

You may access, correct, or request deletion of your data at any time. For questions about this policy or to exercise your rights under privacy laws, reach us at [email protected]. We aim to respond within 48 hours.

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